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Digital Marketing Services
Why exactly have my customers trusted my team & I with their brands for over 10 years? Our digital marketing services come second to none. We partner with you to provide:
Search Engine Optimization (SEO)
Search engines are powerful marketing tools that can drive massive traffic to your website and generate thousands of leads and conversions. As a Google certified professional I optimize your site to boost your rankings using white hat SEO strategies and help you get highly qualified leads.
Social Media Marketing (SMM)
We boost your brand’s authority on social media by targeting the right audience on the most relevant platforms. We use smart and measurable strategies that help you convert your social media fans into loyal customers.
PPC is highly competitive. But with Google certified PPC specialists on your team, you get maximum returns for every dollar you invest. We optimize your PPC campaigns to help you outsmart your competition and dominate the market.
Content Writing & Marketing
Content is and will always be the king. It is the most powerful way to attract your audience by using catchy phrases and refreshing content at a regular interval of time. We develop great content that is powerful and engaging that creates brand awareness on blog posts and other assets.
Web Design & Development
Your website is your virtual office. Our professional web design team goes the extra mile to design and develop a responsive, mobile-friendly and fast-loading website that suits your business needs. You get a SEO optimized website that generates leads and sales.
Successful marketing boosts conversions. And our conversion optimization at every point of your sales funnel ensures exactly that. We strategically place high converting tools that transform every lead into a repeat buyer and vibrant brand evangelist.
After our initial interview where we get to know your business with a key decision maker in your organization. We strategize a digital marketing plan custom to your business and goals. This includes what channels to focus on, budgeting, content etc.
Your reputation is your biggest selling point. People will keep buying if they like and trust you. We are dedicated to maintaining your online reputation and making sure that when someone Googles you, you look good! We do this by fixing negative search results.
We help you grow a powerful email list that generates sales beyond your wildest imagination. We develop compelling email content to keep your audience thirsting for more and optimize the landing pages to maximize conversions.
Custom Online Marketing Solutions That Produce Results!
The world of online can be a difficult one to navigate, especially if you’ve got the responsibility of running countless other business operations. That’s what my team and I are here for. Our experience and training make us uniquely qualified to spearhead your online endeavors in the most efficient and result-oriented way possible. We’re here to provide you with the expertise you need to maximize your online impact while helping you achieve both your long- and short-term goals. We know what needs to be done, and just how to do it.
Every business is unique, and that’s why we tailor-make our internet marketing services to suit each individual client according to their business environment, current scale of operations, as well as the clients’ objectives. There’s no one-size-fits-all solution when it comes to online marketing and related fields, and that’s why we don’t take any shortcuts when it comes to our clients’ projects. We utilize cutting edge techniques to attract the organic traffic you need to grow your operations and utilize a deep understanding of digital marketing trends to help keep you one step ahead of the competition.
A Google Certified Digital Marketing Consultant
I am a Google certified marketing professional capable of targeting qualified prospects in organic and paid search by closely analyzing the responsive patterns and classifying them accordingly. Furthermore, as Google certified marketing consultant I am well equipped to provide cutting-edge techniques to rapidly change your website into a lead magnet. With a Google certification a digital marketing consultant gets a solid foundation of the entire digital marketing world.
15 Ways a Digital Marketing Consultant Can Help Your Business
With the emergence of digital marketing in the world of business, the significance of a digital marketing consultant cannot be overlooked. While digital marketing agencies are working hard to make your marketing ideas turn into realities, digital marketing consultants are working alongside businesses (startups and large corporations) to develop a marketing strategies that can help them captivate existing terms and the prospective leads.
Here are some methodologies that consultants apply to do so.
Here are services an online marketing consultant firm can help your business with
1. Build a Brand Identity
Your brand identity speaks a lot about your business and its processes. An online marketing consultant is very well aware of its importance and aids in developing one. The online marketing consultant has the expertise of all the elements that can build a strong reputation for your brand in the market. You can experience the effectiveness of your brand during client interaction.
2. Optimize Website
Your website is the first impression of your business. A poorly designed website with ill-placed components or missing details fails to convert visitors into leads. Here is when a digital marketing consultant can help you to optimize your website. The responsibility of a consultant is to make the website receptive for the users by working on its design elements and domain plugins.
3. Handles SEO
An online marketing consultant can help you improve the rankings of your website on search engines. The main purpose is to supervise and strategize the overall working of a website to enhance its visibility online. The digital marketing consultant builds backlink profiles, performs on-site SEO, and works on content of the website to make it more engaging to the visitors.
4. Accelerate Social Media
A marketing consultant can handle your social media marketing campaigns. Before starting with posting content on social media, you need to be specific about your audience. The consultant analyses the needs of a particular group and selects the social media platforms that suit them. By tracking the online activity of customers on social media the concerned posts are delivered and the results are measured for improvement.
5. PPC Advertising
PPC management can be best handled by digital marketing consultants. An online marketing consultant has a certification of Google AdWords and strong analytical skills. The process which the consultant adopts while managing, involves defining goals and reviewing data and then creating a strategy to bid on relevant ads. The strategy is then implemented and the performance of ads is measured in terms of clicks.
6. Determines Business Model
As mentioned earlier, an online marketing consultant ascertains the business model of an organization. The business model works as the backbone of a digital marketing strategy because it defines how the organization will proceed in making money online. The digital marketing consultant helps to realize the real value of the product and services and suggests ways to utilize them for customer’s satisfaction by understanding their needs.
7. E-commerce Digital Marketing
E-commerce business model involves selling products and services online with the help of web catalogs and shopping carts. A customer with utmost easy and accessibility browses the web catalog, makes a choice and then purchase. A digital marketing consultant enhances the e-commerce website to provide an ease of use to the customers, stimulates buying process, and set up email campaigns for retention of customers.
8. Lead Generation
Lead generation is at the heart of every business, whether a startup or existing firm. It takes into account the number of leads collected and then prompting them to take an action – subscription, enrollment, purchase, etc. An online marketing consultant uses two important tactics – lead magnet and lead capture to evaluate which type of offers will work at the time of opt-ins.
9. Content Creation and Marketing
Content creation is significant when it comes to building brand awareness among customers. You may have relevant content but might lack the intelligence to publish it on the right time. A consultant assists in producing different types of content and then adopts various marketing strategies for its promotion. If used in an effective way, your content can last for a long time and serve different purposes.
10. Communicating Via Visuals
Humans are more attracted to visuals than any other form of information. If your website is well-versed with appropriate graphic design and relevant visuals it will be easier for you to explain to your customers what you provide and how they can avail it. A consultant is able to give you a general overview of your website and can assist in adding required infographics to make your website communicate visually.
11. Post-Purchase Interaction
Customer interaction with an organization is not limited to making a purchase. A customer must be satisfied with your product. For this, you need to take feedback and then work on reviews and comments. An internet marketing consultant handles negative comments and products reviews by ensuring proper and on-time interaction with customers.
12. Market Research
Market research takes into account the needs of the target audience and then analyzing them to design marketing campaigns. A consultant does the research work for you. This involves tracking audience behavior and looking into the insights of buyer personas. The consultant then analyses the overall working of your strategy and suggests an improvement.
13. Marketing Automation
A marketing consultant makes the best use of marketing automation software to improve customer experience. Most of the marketing practices post-purchase and before making a purchase can be handled using automation software. The consultant can manage repurchase actions, recommendations, and time-to-time emails to enhance customer satisfaction with your product.
14. Connection with Influential People
An online marketing consultant knows how to build strong relationships with influential people in the market. Along with the target audience, it is important to focus on the important connections in the market to expand your business network. The consultant can design strategies that are able to collaborate with people who have considerable influence over the target audience.
15. Marketing Strategy
When a digital marketing consultant has completely developed the insights of your business and worked on every niche to be improved, he then designs a marketing strategy that aligns with the marketing goals. He puts all these components into a single methodology that you can implement in your business to take it to higher levels of success.
A digital marketing consultant can help you to realize the potential of your business and use it in the right direction so that can nurture more leads.
Important Questions an Online Marketing Consultant May Ask
1) What are the goals of the business? The goals are the goals you are trying to achieve, they can be wanting more traffic to your website or to rank higher in google.
2) Where is the business in the product or service life cycle? The simplest answer to this is: Introduction, growth, maturity, and decline.
3) What is your budget for digital marketing consulting? To know the exact amount of money the company will have to spend, the consultant should first know what they are working with.
4) Where does the business need to go to be profitable? Simple, the business needs to make a profit. The consultant will have to choose the perfect business model which can make the most profit for the company.
5) Where are business customers online? Are they on Google, Facebook, LinkedIn, YouTube?
6) What ads do they respond to the best? If you do not know what ads your audience responds best to the online marketing consultant can test different ads.
Hire a 5 Star Rated Online Marketing Firm
Digital Marketing strategies are executed across various digital platforms. This can be a daunting task for a business owner or an in-house marketing department who does not have specialties in these digital channels. We create online marketing campaigns reaching out to your customer and engaging them through online media. As a Google certified internet marketing consultant, I execute these tasks on your behalf making sure to abide by Google’s best practices. Browse my digital marketing packages or contact me through the link below to get started.
I am Not Your Typical Digital Marketing Consultant
When you win we win. We work with your business hand in hand to make sure you succeed. We are truly invested in your success.
We deliver monthly reports on your digital marketing campaigns to keep you updated on the progress. This includes search ranking reports, Google Analytics reports etc.
Done In House
Everything we do we do it ourselves by our in house team of digital marketers. This maintains a strict quality control on our campaigns.
Tried & Tested
I am a Google certified online marketing specialists who has been serving our amazingly loyal customer for years. Our skills and expertise have been tried, tested and proven to be the best.
Data Driven Campaigns
We use our clients data and brand information for creative messaging & optimal targeting. This means efficient ads for you.
Search Engine Supremacy
Some agencies will increase your visibility online; we make you completely unmissable taking over all of the top spots on Google with multiple assests.
We are obsessed on delivering a substantial return on investment to our clients. 5X is not uncommon for our clients within the first 3 months.
We’ll tell you exactly how long it takes to satisfy your business needs and deliver on time, sometimes even earlier. We’ve been doing this for so long that hitting deadlines is kind of a hobby for us.
WHAT PEOPLE ARE SAYING ABOUT ME
I worked with Lorenzo for nearly a year. From the initial recruiting process, Lorenzo was an exceptional manager. His communication skills were unparalleled, and he always stood up for his employees. He coordinated several cross-functional teams to create the best marketing strategy possible, connecting people with technical knowledge and marketing skills to ensure nothing was lost in translation. We worked in a complex biotechnology field, and Lorenzo’s digital marketing skills helped drive paid and organic reach to the website, blog, and events. Lorenzo was kind and considerate, particularly to a newcomer, and quick to deliver usable feedback respectfully. He helped improve the work of everyone around him. It would be my absolute pleasure to work with Lorenzo again.Natasha Vashist
I’ve had the pleasure to collaborate with Lorenzo in various high-profile projects. Lorenzo’s knowledge of SEO, SEM, and Google Adwords is the best in Monterey County. His commitment and relentless effort in finding the right formula that works best for his clients is what sets him apart from the rest.
He’s a great guy who not only treats business – professionally, but he also builds great relationships with his colleagues and clients.
I look forward to working with him again!Rick Gebin
Let's Work Together!
We will help you dominate your industry online