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The advent of social media has definitely changed the world in more ways than one. In its first few years of existence, social media mostly served as a way for friends, family, and strangers alike to connect. Judging by the billions of people who use it for that purpose to this very day, social media is, indeed, hugely successful in bringing people together, wherever they may be in the world.

Eventually, however, social media evolved into something more than a means for socializing. Over the last few years, social media has asserted itself as very important for doing business online. Yes, a platform initially meant to get people to communicate has become a potent, and in many cases indispensable, business tool.

A lot of Internet-savvy entrepreneurs have been engaging in Facebook, YouTube, or Instagram marketing for some time now. If you haven’t done any sort of social media marketing before, then you need to follow in their footsteps, because you’re missing out on a lot of things.

Brand recognition is one of the top benefits of marketing your business on social media. It’s every business’ goal to get their brand out there. With social media’s billions of users around the globe, getting your brand in front of people becomes quicker and easier.

Speaking of your brand, social media will also give you the chance to cultivate people’s trust in it. When you make regular social media posts, your audience can readily engage with them, and you should do the same.

By regularly interacting with people who comment on your posts, you get the chance to thank them for their patronage. You can also use social media to address whatever concerns they might have with your products or services. In social media, people won’t think twice saying the best things about your offerings. They also happen to have no problem criticizing them. Whatever they say, always be civil and helpful in your replies. With your sincere commitment to communicating with your audience, they will likely trust your brand more. With trust comes loyalty, and that’s always a good thing for your brand.

For the longest time, traditional media marketing has been the norm for many businesses. However, a lot of entrepreneurs saw that social media is offering a much more cost-effective way of marketing businesses. For one, you don’t have to spend anything to set up a social media profile. For another, the costs of running a social media marketing campaign, with all the tracking and monitoring software and apps you need, are still lower than marketing on traditional media outlets. Try using paid advertising on media, and you’ll see how cost-effective it is.

However, before you proceed with social media advertising, you have to do some research on your target market first. Get started by checking out the infographic below, which provides information about social media advertising user trends today. Hopefully, it would enable you to make an informed decision on which social media platform would be the best for marketing your business.

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Lorenzo Gutierrez
Digital Marketing Consultant
Lorenzo Gutierrez is a Digital Marketing Consultant and a certified Google Partner. He helps small businesses and corporations grow their revenue online. He does this by mixing passion, innovation, & expertise.