The advent of social media has definitely changed the world in more ways than one. In its first few years of existence, social media mostly served as a way for friends, family, and strangers alike to connect. Judging by the billions of people who use it for that...

If you are looking to take your business online, build a new website or are just looking to revamp your Content Management System, WordPress is a wonderful option. With over 27% of the internet running on WordPress and over 76% of the CMS market ruled by WordPress, it...

Sooner or later, to some extent, everything in the business world comes down to cost. Anything you intend to do through your company must be financially justified. The alternative of spending freely is extremely dangerous, and will inevitably lead to trouble. This...

It doesn’t matter what you’re trying to promote, what your industry is like, or how big your business may be — a great marketing strategy doesn’t materialise fully-formed from the ether. It must be assembled slowly and carefully, held rigid while under construction by...

A rule of thumb in hiring a competent healthcare advertising agency is to start searching right away. Farsightedness in terms of hiring a quality healthcare advertising agency is necessary. It has been noted that the initial set-up and the selection process will take...

It is no longer news that healthcare is totally transformed with technologies that are becoming increasingly sophisticated. Nowhere is this more visible than in the changing trends of marketing in the healthcare niche. For those who are very interested in and keen on...