Content Marketing Services
We craft creative and engaging content that portrays your brand & converts visotors into customers!
Blogs, Press Releases & Articles
These types of content marketing will definitely boost your SEO (search engine optimization). An insightful, relevant and information abundant article would increase your chances of being featured on high authority websites, would boost your website conversion rate, improve the chances of being read by the the target audience and hopefully convert your target audience into customers.
eBooks and Self-published Books
Great content makes great books, whether that’d be an eBook or a Self-published book. Publishing one is an excellent marketing strategy for getting closer to your target audience. It shows that you care and it breathes trust in them. The more they feel “closer” to the brand, the higher the chances are that they would be loyal to it.
Email Marketing Content
Your email content differs based on who you send it to – your partner, you friend, your colleague or your potential client. They differ in style, length, language, information, subject, just to name a few. You may go about sending your friend an email without a subject line but would you do that in your email campaign? The subject line is the first thing your leads see.
Brochures, flyers, mailers, presentation materials, you name it. It is easier when you have a couple of pages to use to express your vision but try doing it in only a couple of words. It is extremely hard and challenging. It is as if your marketing campaign’s success depends on those 4 words.
A Full Service Strategic Content Marketing Agency & Brand Partner
Your Content, Your Voice
Each brand has a specific style and tone with which they approach their audience. The more genuine and relevant it is, the easier it would be to connect with your audience. If you are selling a type of service, it is vital that you earn the trust of your customers, especially if you are selling a service. People trust experts that would teach and guide them. And if you don’t engage with your customers, they will never earn your trust. The same goes for products, hence the reason why many of the most successful digital retailers ask their customers to take pictures of themselves and then they post them on their social media pages. By doing this, you build a circle of trust.
You are not just selling clothes, you are selling a way of living. On that note, if you run a blog you most definitely need to interact with your audience and what they exactly would like to read. They will never be loyal to your blog if you write random pieces that bring no value to them. They go to your blog for a reason – they found themselves in the content you are creating. You are them, they are you.
Your content, Your exposure
Simply put, bad content means bad brand awareness. And you definitely don’t need that. Brand awareness is the level of customer’s brand consciousness. Your content should be distinguishable. When your target audience sees it, they should recognize it. By doing so, they are recognizing your brand, your products and services.
Furthermore, you can use your content to increase the traffic to your website and turn your target audience into customers. It is highly recommended to use inbound links in your content that would lead to your site, blog, social media page etc. The higher the brand awareness the higher the word-of-mouth marketing and brand loyalty.
Things We Do to Craft Creative & Engaging Content Marketing Assets
Each brand has its type of content, unique type of communication with the target audience. There is no guide in content marketing that can tell you what type of content you should produce, nor what type of content would bring most success for your brand.
It is very subjective. But there are tips for the creation of content marketing that have been proven to be successful and these are some of them.
Get to Know Your Target Audience Profoundly
This is the first and the most important part of your content marketing. If you skip it or not commit fully into understanding your target audience’s background and preferences then you might as well say goodbye to your awesome results.
No matter how good is your content, if it is not tailored to your audience it would not interest them and it would definitely not turn them into your customers. Get to know their age, sex, location, preferences, interests, the type of content they read etc. And yes, write in your target audience’s language. Trust us on this one!
Be Authentic and Insightful
Copying other content and just pasting it to your page won’t do you any good. So, what can you do about it? How can you differ from your competitors? Don’t be afraid to be daring and let your brand’s voice be heard.
As a matter of fact, that’s how you will attract them to click that like/dislike and comment button. You want to ignite a funky feeling within your target audience and make them yearn for more content. Produce a content that other pages would share, something that will inspire people and make them take action.
Engage with Your Target Audience
This is an essential step to make if you want to have a loyal customer base. The less you engage with your target audience, the less they think of you. It’s that simple. Talk to them, friend to friend.
Comment, like, engage into conversations, repost and reshare reactions from them. It is a lot easier to connect with a brand that is “easily accessible”. It makes a stronger connection and it breathes trust on both sides.
More on Content Marketing
With technological growth, times are changing. The traditional marketing as we know is almost extinct. And it now makes room for the content marketing. But what is content Marketing anyway? – a type of marketing strategy that focuses on the creation and distribution of valuable, relevant and insightful content with the purpose of attracting and maintaining the target audience. It is considered as one of the most valuable marketing tools for the 21 centuries. Exceptional content marketing is a necessity rather than an option.
We are visual human beings. We are deeply affected by the things we read, by the visuals we see. We read news on Facebook, communicate through email, read articles on our favorite digital newspapers/blogs, follow our favorite brands’ Instagram profiles, read online books. And we do it on a daily basis. In this digital world where there is too much information and too little knowledge, be valuable to your customers. No one wants to read a boring, dry and no value-adding piece of content. People’s attention span is 8 seconds. So, you have 8 seconds to impress your potential customers as otherwise you may lose them.
Why Content Marketing?
Some people may wonder why marketers are absolutely obsessed over content marketing. They may hold the outdated opinion – if the product is good it will sell itself. Well guess what? That doesn’t work anymore.
Chances are you have 100s of competitors that offer similar products and services as your own. So how are you going to differ from them? The way you are going to “sell” you brand to your target audience has a lot to do with your content marketing.
Uses of Content Marketing
If you think that content marketing has a lot to do with social media, we would tell you that you are not wrong.
But we would also tell you that your way of thinking is limited. As a matter of fact, if you think more about it, you’d understand that content marketing is everywhere. It is all around you.
How to Hire A Professional Content Marketing Agency
Now that you have understood the reasons why you should use content marketing to promote your business, the next step is to find the best people to help you with this. There are many companies, marketing agencies and freelance content writers that can create content for your brand and also prepare the strategy.
For that reason, you need to be careful with your choice and thorough. When looking for help with content marketing, there are a few skills that you should look for in the marketers.
Skills Your Content Marketing Services Provider Should Have
High rates do not necessarily indicate that you are getting a competent writer. The rate is set by each individual or a company and that doesn’t guarantee quality. The most important thing you should look for in the content writer is the writing skills – an excellent knowledge of grammar and vocabulary and proper usage of keywords.
A professional in content marketing should always approach your content as a product and find the right market for it. If you already have your target market set, this will make their work much easier. However, they would need to make sure that the content is suitable for the product and your target market. Creating content as it implies is a creative work. It’s not enough to just be using keywords and SEO, the content writer should always go the extra mile and be creative. Your content should explain your customers why they need your product. The content marketers need to analyze and see which content goes well with the audience and which one doesn’t. If a campaign they started doesn’t give any results, it should immediately be replaced with another one. The content marketer needs to be able to assess this situation and act upon it. And ultimately, they need to keep up with the trends and be always up to date with the news.
If you don’t already have a preferred content marketer or you are not satisfied with the results with your current one, we can be your content marketing agency that checks all the above-mentioned skills that a content marketer should possess. We are not only a digital marketing consultancy we are a full service content marketing agency. Here at www.LorenzoGutierrez.net we take job very seriously and offer a superb service. Our team pays attention to all the aspects of content marketing and have experience in all the different uses of content marketing – blogs, marketing collateral, social media, eBooks, email marketing amongst other few. Don’t go around spending your time and money. Choose quality. More info on this topic can be found on our blog post Everything You Need to Know About Hiring Content Marketing Consultants & Strategists.
How to develop a Content Marketing Strategy
Content marketing is at the heart of a successful digital marketing strategy. It is a marketing technique that allows marketers to explain the nitty-gritty of the services offered by their business to the audience.
Being a business marketer, you must be very well aware of the fact that the content you create for your business plays a very important role in driving sales for it and increasing the conversion rates. Your audience is greatly influenced by the quality of your content and the information that it conveys to them. But, have you thought about the type of content you are going to produce? Is it relevant to your over marketing plan? Does it really convey the intended message or the information to your audience? Well, mere blog posts and a few descriptive articles about the products and services are really not going to earn you profit. The 2019 marketing tactics demands much more than this.
What’s next – A Content Marketing Strategy
When content marketing alone cannot engage your audience with the services you provide, nurture it with a well-developed strategy. A content marketing strategy is a lot more than just content marketing as it enhances the value of the existing content on your website. Driving your content marketing with a strategy helps you to answer questions like “What is the purpose of creating content?”, “For whom is the content being created?”, and “How can your content prove beneficial for them?”. In simple terms, a content strategy is basically a plan to produce, research and get on-board the content that serves your audience in the best possible way. It mainly focuses on the “how to” part of content marketing.
Need for a Content Marketing Strategy
Julia McCoy, the content writer at Content Marketing Institute observes that a full-fledged content marketing strategy is capable of generating three folds leads as paid advertising does. Content marketing strategy allows your content to stand unique among a lot of other contents available to the audience. Instead of just guessing what your audience needs, you can deliver the right content to them at the right time because you have already researched and planned the relevant subject matter for them. Hence, content marketing strategies
not only grab a visitor’s attention but also converts him into a customer.
Developing a Content Marketing Strategy
You are now just a step behind, developing a comprehensive content marketing strategy for your marketing campaigns. But, before you start planning, focus on the essential aspects of the strategy. Following are some of the important conditions to be fulfilled while developing a content strategy for your business:
Prerequisites for Content Marketing Strategy
- Know the audience to whom you are going to deliver the content.
- Focus on the main problem that your content is going to address.
- The “X factor” in your content must be clear to you and the audience as well.
- Select the format of content you are going to create (blog posts/video/audio/infographics).
- Choose the platforms where you want your content to go on-board.
Once you are done with all these you are ready to develop your own content marketing strategy. Follow the steps below:
Procedure to Develop a Content Marketing Strategy
1. Refine your goals
In business, whenever you step forward, you must have a clear objective to define your actions. So is the case with your content marketing strategy. You must know why are you working on a strategy for content marketing. What made you think about changing your current plans for content delivery? A few answers could be driving more sales, increasing conversion rates, generating more traffic around your website, reducing marketing costs, and enhancing promotion on social media platforms. When you are clear with the main intention behind developing a strategy, you would be able to take a more centralized approach towards it. Eventually, you will focus on what is important to be delivered in your content that meets your goal.
2. Audit your existing content
If you already have content for your website and want to devise it then perform an audit on it. Analyze your existing content on the basis of its performance. Is your current plan relevant to your goals? Is it able to generate more leads or you expect more from it? When you answer these questions you will get to know what exactly your content lacks and what can you improve on to make it up to the mark. Do not forget to ensure that your content reduces the intellectual distance between your business and the audience. Auditing helps you to understand the loopholes in your content and make a content marketing strategy that focuses on adding quality to it.
3. Research on your audience
You are creating content for your audience, to draw their attention towards your business and convert them into leads. It is obvious that your content must suit your audience. For this, you need to know everything about your audience, who are they, what are they looking for, and the related demographics. Knowing this you would be able to decide on what type of content can help your audience. Research on aspects like, what your audience likes the most, what kind of content they prefer, what are their demands, how they want you to address their problems and then work on their solutions. When you are aware of your customers’ needs and demands it is easier for you to serve them in the right way.
4. Select the content type
Now when you have planned what you will include in your content and for whom will you create, its time when you decide what kind of content you will work on. Well, you must be quite careful while doing this. As not all types of content will suit your audience. There are different forms of content like blog posts, articles, Ebooks, case studies, infographics, podcasts, videos, social media content, templates, etc. You must work on selecting which of these and other types of content can meet your desired goals. All of these target different aspects of your content and represent it in different ways. Your strategy must produce quality content that is able to attract a large audience for your business.
5. Identify channels for promotion
Content creation is just not enough. You need to promote your content on relevant channels to make the audience explore your services. Now, what channels you select for promotion is of much importance. Opt for channels on which your online presence is exceptional. Find out platforms where your audience is more likely to see you. Another approach to this could be to analyze the online presence of your audience itself. When you know where your audience is available most of the time, you will find it easy to reach them. A content marketing strategy is worthless if it cannot land on a correct platform. Out of many options available like social media platforms, choose the one that drives in more sales for your business type.
6. Work on KPIs
Setting up performance metrics for your content is yet another step towards developing a data-driven content marketing strategy. Key Performance Indicators (KPIs) are the tools that measure the quality of your content marketing strategy quantitatively. The main aim of your strategy is to meet the objectives that you were not able to fulfill earlier. KPIs allow you to measure the progress of your strategy like how far is it helpful in reaching out to your audience. You can set metrics
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