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No-fluff digital marketing and SEO Strategies that bring you quality leads
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Digital Marketing Services
I provide the following digital marketing services to San Francisco startups, local businesses and corporations to drive revenues.
Search Engine Optimization (SEO)
We are experts in the field of Search Engine Optimization (SEO). Lorenzo leads the team of technical SEO experts, we choose effective and trending keywords and topics that make the most dramatic increase in your search visibility in search engines like Google.
Social Media Marketing (SMM)
In digital marketing, social media marketing is one of the critical pieces that deal with all the trending updates. We help you to stay updated with the engaging social community to keep your business growing at a faster pace.
With PPC you can show your business and start to immediately get leads and sales on Google search or display network. I’m a Google certified partner with expert experience running Google Ad campaigns that make a solid return on your investment.
Content Writing & Marketing
Content is and will always be the king. It is the most powerful way to lure your audience by using catchy phrases and refreshing content at a regular interval of time. We help you develop powerful content that would promote your business website.
Web Design & Development
With amazing website designing and development, we help you to stand out from the crowd of competitive people. Website Designing and development can give you a proper brand identity to support your business or organization.
With our expert team, you can easily formulate a conversion optimization strategy for your business and convert your visitors into leads. This proves to be much more cost effective than paying to acquire more traffic.
After our initial interview where we get to know your business with a key decision maker in your organization. We strategize a digital marketing plan custom to your business and goals. This includes what channels to focus on, budgeting, content etc.
In the digital age that we are in your online reputation is the key to your business and your stand in the market. We make sure you look good across the web when people look up your business on Google or other search engines.
With a proper plan and strategic email marketing, you can keep luring new clients and also retain your old customers. It is an easy and very cost-effective method. We also have the ability to setup email workflows to nurture your leads.
Analytic Data-Driven Digital Marketing Strategy
With 5 years of extensive service in digital marketing experience, we can help you reach the height and skyrocket your business
Having a data-driven digital marketing strategy is no longer an option for your business. It’s a necessity. We use customer data to run customer-focused marketing campaigns, maximize ROI and build a strong foundation for the future.
Our analytic data-driven digital marketing strategy is the secret weapon to help you stay ahead of your competition at all times. Start basing your marketing strategy on as much data as possible and watch the profits roll in, non-stop.
It is a proven strategy that is specifically designed to attract customers and convert them into prospective leads. The next step goes by researching on business insights and work out plans to set goals and work progress. The final step is to execute the plan to get desirable results. We have monthly and quarterly meetings where the business and digital marketing agendas are discussed with our experts and we work to follow up with the digital strategy.
5 Actions We Take to Scale Your Business
1. Set clear targets and KPIs
We set clear targets before collecting data. That helps us measure the success or failure of our digital marketing. From there, we think about the marketing efforts that we’ll need to achieve your targets. This will tell us the key performance indicators and the data we’ll need to collect.
Common KPIs include:
• Bounce Rate
• Click Through Rate
• Landing page Conversion Rate
• Cost per Click/ Acquisition
2. Set up and track multiple data collection points
You interact with your consumers or target audience at various touch points online, right? These include emails, social media, search engines, your website and when they buy.
We develop a smart marketing strategy that drives the results you want, collecting data from each of these touch points. We use tools such as Google analytics and other analytics tools to understand your audience’s behavior.
These provide answers to questions such as: At what time are they most active on social media? What are they searching for on Google? What questions are they asking on Quora and Reddit or other forums they are on?
We also use sales reps reports, keyword research and competitive analysis to understand your audience better.
3. Involve the customer
Involving the customer directly helps you to connect with them and collect personalized data. Although all the data collection points above are accurate, they are all numbers. Great marketing is also about invoking emotion.
To achieve that, we can involve your customers through surveys and interviews. We can ask your loyal customers or loyal social media fans to hop on a 15-minute interview with us. Another strategy we use is surveys on your site, social media or within the buying process.
4. Build buyer personas
Once we’ve collected the data, we use it to build an accurate buyer persona. Creating a clear picture of your current or potential customers helps us to shape your marketing. It allows us to concentrate our time and resources on content and platforms that really matter.
For example, with data, we may end up creating highly detailed e-books for your audience or video if they prefer that form of content.
5. Test and Improve
Keep in mind that your competition is constantly trying to impress and poach your audience. Consumer preferences are also ever-changing.
To stay ahead of the game, we keep testing and optimizing your campaigns. Our team uses your marketing data to provide a better customer experience. It’s a sure way to guarantee increased sales and loyal customers.
WHY CHOOSE US AS YOUR
SAN FRANCISCO DIGITAL MARKETING AGENCY
We work with you to understand the insights of your business and set the goals. Along with that, we develop a strategic online marketing plan to use it as a roadmap for business promotion.
Analytic Data-Driven Strategy
We always aim to make analytical and logical strategy decisions with the data we are armed with. We then craft a custom digital marketing strategy unique to your business and audience.
Get the reports that matter and help you to take a proper business decision and monitor ROI. We remove the fluff and provide you with reports that let you know if you are meeting or exceeding your digital marketing KPI’s. These include Google Analytics, Search Console and other reporting tools we use.
With proper and efficient work process we retain our old customers and always look forward to making new ones. We retain our customers by providing a quality service backed by professional support.
Servicing San Francisco & the Bay Area
Providing digital marketing services my team and I have worked with numerous companies in the San Francisco Bay Area. We have helped them run successful digital marketing campaigns such as our content marketing services and Google search engine optimization (SEO) services which improved dramatically their online presence and bottom line. We employ the latest and most effective techniques. I am a certified digital marketing consultant available to meet potential clients in person, by phone or over screen share meetings. Whichever works best for you. If your from down south in LA take a look at our Los Angeles digital marketing agency page. Interested? Check out our page on digital marketing prices and packages.
Digital Marketing Consultant Business Models (Goals)
For a digital marketing consultant to begin his work for a client, he needs to understand the business model first. A business model will help the consultant to understand how the company will generate brand awareness and generate revenue online.
There are a number of business models to choose from, but the crux is to know the demands and requirements of each client so I am able to choose a model that works best.
1) Lead Generation
As the name suggests, this model is aimed at generating leads for a company or business. The model works on a simple process, bringing leads to take certain actions as per the industry they are engaging with.
For example, if we take an example of Amazon.com, lead generation business model will find customers who are looking to purchase products online and will lead them to amazon.com to buy the same. The success of this model depends upon the number of leads generated and the number of people out of those leads who have taken desired actions.
The work of a digital marketing consultant here is to make the leads follow the trail laid in front of them. Knowing the requirement of the customers through lead forms by providing offers in exchange such as free trials, discount coupons etc. We can transform your website into a lead magnet.
Branding refers to creating a unique mark of something which makes it stand out. Branding business model is just the same; it creates a unique identification of a product from other products to make it different from them.
Here, a digital marketing consultant help the company to produce a strong brand and make its products different based on the analytics of the company.
3) E-commerce Digital Marketing Consulting
Most people know what e-Commerce is. This is because we are all online for most of the day every day either trying to buy something or sell. What is an e-commerce site? In simple terms, an e-commerce site is an online portal where you can sell products and make generate revenue with the usage of a shopping cart like Shopify and online catalog. A digital marketing consultant is tasked with the job of making the online portal simpler and easy to use for customers. This is done in a bid to make multiple payment options easy as well as ease any complexities in the payment gateway and the checkout process.
Apart from these, there are a number of other tasks a certified google digital marketer does under this business model like creating ads, sending notification emails etc.
WHAT PEOPLE ARE SAYING ABOUT ME
I worked with Lorenzo for nearly a year. From the initial recruiting process, Lorenzo was an exceptional manager. His communication skills were unparalleled, and he always stood up for his employees. He coordinated several cross-functional teams to create the best marketing strategy possible, connecting people with technical knowledge and marketing skills to ensure nothing was lost in translation. We worked in a complex biotechnology field, and Lorenzo’s digital marketing skills helped drive paid and organic reach to the website, blog, and events. Lorenzo was kind and considerate, particularly to a newcomer, and quick to deliver usable feedback respectfully. He helped improve the work of everyone around him. It would be my absolute pleasure to work with Lorenzo again.Natasha Vashist
I’ve had the pleasure to collaborate with Lorenzo in various high-profile projects. Lorenzo’s knowledge of SEO, SEM, and Google Adwords is the best in Monterey County. His commitment and relentless effort in finding the right formula that works best for his clients is what sets him apart from the rest.
He’s a great guy who not only treats business – professionally, but he also builds great relationships with his colleagues and clients.
I look forward to working with him again!Rick Gebin