We specialize in helping plastic surgeons build their brand online, attract more patients and grow their revenue with online advertising.
With over a decade of digital advertising experience and a certified Google Partner we are the perfect agency for your clinic.
Digital Advertising Services for Plastic Surgery
Digital marketing, advertising, campaign strategy & execution to build your brand, attract new customers and drive revenue.
Plastic Surgery Advertising Done Right
Advertising for Plastic Surgery Strategies to Grow Your Practice
Advertising for the plastic and cosmetic surgery industry is super competitive
One of the reasons it is so competitive is the high value of the services, another is that the marketing is more challenging and takes more time due to the long buying cycle.
Those interested in plastic surgery will wait months and often years for their procedure. They will do their research online checking out their potential surgeon’s reviews, website and social media. Your plastic surgery practice must remain on the top of the potential customer’s mind so that when they are ready to buy you are the one, they will consider to do business with.
Advertising Tip 1: Have a professional website designed and developed
Your website is your foundation. It is so important to invest and have a website developed and designed by a professional. Sure, there are free website builders online however in our experience when working with a professional you will get the best product. A professional website design team can make sure that your is clean, loads fast, is not cluttered and has a modern appeal to it.
Advertising Tip 2: PPC on Google Ads is the only way to go
When consulting for our plastic surgery clients, we recommend they start Google PPC advertising right away. Google hold the most market share of all search engines and is everybody’s go to search engine in now a day. The reason why we like to go with PPC advertising right off the bat is because it brings instant results while SEO takes time. We know our plastic surgeon clients need leads urgently and there is nothing better than being on top of Google search when someone searches for keywords with buying intent such as, “Plastic surgeon +your city or plastic surgery near me”.
Advertising Tip 3: Setup and Optimize your Google My Business
Google My Business is free for all businesses. Many businesses do not take advantage of this feature or neglect the needed optimization. When creating or optimizing a Google My Business account you want to make sure all the information is filled out. This includes name, address, phone number, email, hours, description, logo and website. When ranking Google My Business listings Google looks for consistency so you this part is very important. Next you want to keep active on Google My Business and make posts, these can be special offers, updates on what’s new or blog posts.
Advertising Tip 4: Facebook and Instagram Advertising
Part of staying on top of your audience’s mind is being where they are. Advertising on the major social media sites such as Instagram and Facebook are an awesome channel for plastic surgeons to market their practice. Facebook and Instagram ads are inexpensive and can be highly targeted. The key when advertising on social media is matching your audience with your advertisement this is where you will get the best results and social engagement.
READY TO GROW YOUR PLASTIC SURGERY BUSINESS?
Contact us to work with a results-driven digital internet marketing agency