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Dispensary & Cannabis Marketing Services

Local Search (SEO)

Social Media Marketing (SMM)

Programmatic Marketing

Content Writing & Marketing

Web Design & Development

Branding

We Are A California Marketing Agency For Dispensaries + Cannabis & Marijuana Brands

As a full service dispensary, cannabis and marijuana marketing agency we connect the dots between your brand and your audience to drive revenues. We offer a comprehensive range of marketing services to our clients in the cannabis industry.

Who We Help

We help a variety of brands in the cannabis industry including:

  • Dispensaries
  • Cannabis Brands
  • Grow Light Companies
  • Marijuana Farms
  • Product Manufacturers
  • Cannabis Testing Companies 

Dispensary, Marijuana & Cannabis Marketing

5 Digital Marketing & Advertising Strategies for:

Dispensaries, Cannabis Companies & Marijuana Brands

dispensary digital marketing companyAt the federal level marijuana is still illegal. This offers unique challenges that other business does not. For instance, 2 of the largest publishers Facebook and Google do not allow paid ads on their platform. As a dispensary or marijuana company what are you supposed to do? This is where our dispensary and marijuana digital marketing agency comes in. We know the marijuana and cannabis landscape and can help navigate this online for you to increase your brand and grow your revenues.  

The cool thing about the cannabis and marijuana industry is that this industry as a whole is new and is ripe with opportunities.  “It isn’t often that you see an entirely new market emerge on the scene,” said Tim Calkins, Clinical Professor of Marketing at Kellogg School of Management at Northwestern University. “Cannabis will become a market dominated by strong, vibrant brands.”

This means that if you do not have a strong brand you will be left in the dust.

Dispensary, Cannabis & Marijuana Digital Marketing Advertising Strategy #1:  Organic Social Media Marketing

Since Facebook, LinkedIn and Instagram do not allow paid ads on their platform you need to focus your MMJ marketing strategy on organic growth. This means posting quality content, connecting with your ideal audience and engaging in meaningful conversations with them. Your MMJ brand page should showcase your brand and its unique persona however try not to be salesy and post prices because this is often what triggers marijuana accounts to get banned.

Dispensary, Cannabis & Marijuana Digital Marketing Advertising Strategy #2: Local SEO

Local SEO is about optimizing your website to increase its organic ranking in search results. Now more than ever people go to Google and search engines to lookup a marijuana dispensary near me or a cannabis company which they would like to try out.   The great thing about local SEO is that it is totally organic. You do not need to pay for clicks like you would in pay per click advertising. This makes SEO a great channel for marketing your cannabis or MMJ dispensary.

mariuana digital marketing agency

Dispensary, Cannabis & Marijuana Digital Marketing Advertising Strategy #3: Programmatic Marketing

Programmatic marketing is seen as the future of advertising on the web, with Google targeting 60% of digital advertising budgets spent on Programmatic by next year. According to Forrester, programmatic will account for the majority of all digital advertising spending over the next few years [Source]. Check out Adistry and Mantis they are both cannabis and marijuana-friendly.

Dispensary, Cannabis & Marijuana Digital Marketing Strategy Advertising #4: Content – Educate Don’t Sell

Because the cannabis and marijuana industry are still new many people are still trying to educate and learn more about the subject. This is the perfect opportunity for your MMJ dispensary to connect with these people. Your content strategy should be focused on creating content that is educational by nature and not salesy. For example you could publish an article or social media post on which strain or product is great for sleep. This will establish your marijuana brand as an expert in the industry and seperate you from the pack.

Dispensary, Cannabis & Marijuana Digital Marketing Advertising Strategy #5: Influencer Marketing for the Win

Influencer marketing is a relatively new channel. This marketing works by working with influencers on social media who have a large following and can influence their audience with your brand. With influencer marketing not all influencers are created equal. You really want to focus on quality over quantity.

Some tips on choosing infuencers for dispensaries, cannabis and marijuana. When choosing an influencer to work with for your marijuana brand or dispensary you want to choose those that have a targeted following with high engagement.  Another tip when choosing an influencer is you don’t need to work with the largest influeners on social media as these campaigns can be costly. Consider working with micro influencers.  A micro influencer is an influencer with under 20,000 followers. These accounts have super dedicated followings and super high engagement rates. By following our tips you ensure you are reaching the most targeted people and will get the best return on your investment.

Dispensary Digital Marketing Location We Service:

 

Denver, Colorado: legal for adults 21 and over to possess up to one ounce of marijuana or cannabis

Los Angeles, California: legal for adults 21 and over to possess up to one ounce of marijuana or cannabis

Chicago, Illinois: legal for adults 21 and over to possess up to 30 grams of marijuana or cannabis (but only 15 grams for non-Illinois residents)

Seattle, Washington: legal for adults 21 and over to possess up to one ounce of marijuana or cannabis

Boston, Massachusetts: legal for adults 21 and over to possess up to one ounce of marijuana or cannabis

Las Vegas, Nevada: legal for adults 21 and over to possess up to one ounce of marijuana or cannabis

Portland, Maine: legal for adults 21 and over to possess up to 2.5 ounces of marijuana or cannabis

San Francisco, California: legal for adults 21 and over to possess up to one ounce of marijuana or cannabis: legal for adults 21 and over to possess up to one ounce of marijuana or cannabis

Washington DC: legal for adults 21 and over to possess up to two ounces of marijuana or cannabis

Anchorage Alaska: Legal for adults 21 and over to possess up to one ounce of marijuana or cannabis.

Portland, Oregon:  legal for adults 21 and over to possess up to one ounce  of marijuana or cannabis on their person and up to eight ounces at home

States with Legal Medical Marijuana (MMJ) 

In addition to the 11 states plus D.C. with legalized recreational marijuana or cannabis also known as MMJ  —and thus are on board with medical marijuana—22 states have legalized just medical marijuana. [Source]

 

READY TO GROW YOUR DISPENSARY OR CANNABIS BRAND?

Contact us to work with a results-driven dispensary marketing agency