It doesn’t not matter if you’re a startup or you have an established law firm you can benefit from our digital marketing services. We specialize in growing law firms through cutting edge digital marketing services. We know how to grow your brand, increase your case load and consultations.

Our experience has allowed us to work with a variety of law firms around the country. We have seen their pain points in regards to online lead generation and customer acquisition. Law firms often resort to paying thousands for online advertisements / banner ads or from buying lists from vendors that just don’t provide a considerable ROI.

This is why we offer law firm marketing consultant services to help lawyers that actually work. Get real leads from customers who are ready to do business with your law firm today!

Law Firm Digital Marketing Strategies That Work

1. Build your brand

As a law firm you want to first start by building your brand. Find out what is your unique selling proposition. Are you a trustworthy lawyer that would like to leverage the trust factor?  You can leverage that many other lawyers may be untrustworthy while you are someone they can trust with their legal matters?

2. Show you are the industry expert

You can do this through content marketing. Content marketing is a great way to demonstrate your knowledge on a subject. Focus on trying to help your target audience rather than trying to self-promoter. You will yield much better results. Don’t worry about giving out too much of your best advice because this is what will separate you from the rest of the lawyers and attorneys. Most of the time people are too lazy or cannot do this type of work themselves and will hire the expert; you!

Another way to demonstrate your expertise on a subject is by writing case studies on your law firm website. Highlight your achievements of your law firm on your case study. Case studies are a great way for your potential customers to see how you handle certain matters and the results you can provide.

3. Create and run Google Ads Campaigns

Google Ads is one of the best and fastest way to start generating leads for your business. Google Ads is a platform that allows businesses to bid on certain keywords that appear at the top of Googles search results. By bidding on keywords such as, “attorney near me” or “lawyer in your city” you can start attracting leads to your website. Google Ads for law firms can be expensive so it if you do not know what you are doing it is best to hire or work with an expert like myself. I am a Google certified marketing consultant in Google Ads. I can help you to create and optimize your Google Ads campaigns and turn them into a money-making machine.

4. Public Relations and Press Releases

Public relations and press releases are another way to make sure you look good online when someone searches for you. Investing in press releases provide much more benefit than getting featured in a fancy website. Press releases also help out with search engine optimization. You can then showcase that you have been featured in these prestigious websites. This will add tons of credibility to your law firm.

5. Leverage LinkedIn for Social Media Marketing

LinkedIn is a great social media marketing platform for professionals. As a lawyer / attorney you ought to have a brand presence here. You first want to start by optimizing your LinkedIn profile and make it like a landing page. This means filling out all of the relevant information. When you create your bio content rather than having it read like a resume, highlight what you do, how you do it, what others are saying about you and how to contact you. This is what I call a client facing profile.

Law Firm Marketing FAQ

How do I promote my law firm?

The best way to promote a law firm in this digital age is through online marketing. This would include: SEO, content marketing, social media marketing and paid search and social advertisements.

How can I market my law firm online?

You can market your law firm online through a variety of digital marketing techniques. Some of the most popular techniques are: search engine optimization, blogging, Facebook, YouTube, Instagram, and Google paid search.

How do you successfully market legal services?

In order to successfully market legal services you need to set forth your goals. Your goals could be to to grow brand awareness, leads or sales. Key performance indicators or KPI’S will let you know if you are reaching your goals so you will want to monitor them; your KPI’S will vary depending on your chosen goals. A digital marketing strategy is necessary in order to achieve your goals.

Types of Law Firms we Serve: