Goal-Driven Digital Marketing for Life Sciences & Biotech Companies
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We connect the dots between your life science company and your audience to drive brand awareness, nurture relationships, increase conversions, and grow your revenue!
Digital Marketing Services for Life Sciences Companies
Digital marketing, advertising, campaign strategy & execution to build your brand, attract new customers and drive revenue.
Life Sciences Marketing Done Right
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My name is Lorenzo Gutierrez I am a digital marketing consultant and the founder of the agency.
I worked for 2 years as a digital marketing specialist for a Silicon Valley Biotech company. After I grew the company’s revenue into the millions and generating an overwhelming number of inbound leads by cutting edge digital marketing strategies, I decided to start my agency.
Now I work with life science and biotechnology companies helping them grow with their digital marketing, branding, SEO, PPC and online customer acquisition.
Life Sciences Marketing is Complex and Requires a Specialist
One of the issues I found in my time working as a marketing specialist was that life science marketing is difficult. The products are complex and the audience is highly intelligent. I’m sure you know this by now. Because of this scientist and PHDs almost always have to complete most of the marketing tasks. However, it is not in your companies’ best interest to have your scientists and PHDs doing the technical and tedious marketing tasks such as writing content and creating online advertisements.
This is why you need an experienced and competent life sciences marketing agency. So that your team can focus on what’s most important and focusing on your life science company.
I have over 2 years of direct industry experience marketing to the life sciences audience. I know what works. My experience will help your company dominate online!
Life science and biotech companies are sluggish in incorporating new trends into their life science marketing campaign. The digital impact may have been booming but, the life science and biotech companies are determined to stick with the age-old ways.
However, other industries are swiftly inculcating modern trends, without any hesitance. So, if the life science companies kept on repeating their behaviour then they would be left far behind in the race. Thus, the opportunity would be missed and the companies would only regret their decision.
The digital world giants, Amazon and Google have entered into the pharmaceutical market. While the biggest companies of the world such as Coca-Cola are increasingly focusing upon digital marketing for higher revenues.
It is high time that the life science companies realize the importance of digital marketing and encompass the modern-day trends that are likely to impact the life sciences business in the near future.
Have a look at the modern trends of 2019 that will hit the biotech marketing hard!
1. Online influencers are the big players of the future
YouTube is a platform that was once considered to be a medium for playing the latest videos only. But, now the games have changed drastically. Celebrities are born through YouTube. These celebrities are termed as influencers. Apart from that, whoever has a hard online presence is doing the job beautifully on online platforms.
The online influencers have made their own space where they influence a bunch of people. Whenever the influencer uploads content, it is seen and appreciated by their fans. Therefore, you have to find a solid influencer that puts out your message without much exaggeration. You could ask them to make a video regarding your service, or you could ask for putting up an Instagram post or even a single tweet.
The traditional mediums are continuously losing the competition to smaller channels. The first and foremost reason for it is ‘Trust’. The online influencers have built their small family over time. The family is deeply connected in such a way that both the parties put trust in each other. Thus, if the influencer refuses to take money for promoting your service, do not get astonished. They tell their audience everything. So, it would not be a surprise if they tell the audience first regarding the promotion and then take the assignment.
For any digital influencer, their fan following is everything!
2. Video is a growing medium that is surpassing the other mediums in popularity
According to the Cisco Visual Networking Index (VNI) Forecast, video is going to hold 82% of the internet traffic by the year 2021. Therefore, the increase in popularity of this medium is easily going to surpass any other medium. It also has been observed that the tweets and the Facebook posts that consist of a video are shared more.
Video is also one of the convenient methods to convey a message. You do not have to do much rather just open the video recorder, make a video and upload it. Also, the people who are unable to read will easily decipher your video message. So, if you are not countering this particular medium in 2019, then your biotech marketing campaign is seriously missing out on the biggest advantage.
In the past days, Live Video also gained swift regard and admiration. Through live videos, QnA sessions could be conducted easily, a product could be launched and an interesting connection could be framed. Therefore, live videos are highly impactful for life science marketing campaign.
3. Email stills hold an upper hand in devising an exceptional marketing strategy
Email, notorious for being overused, is still an influential medium that is always on the top of the list of any marketing strategy formulator. However, the tactics have changed now. Earlier people used to sit back and read the email thoroughly. But, the scenarios have changed now. Due to the exceptional pace of life, and an excessive amount of emails being sent, people ignore emails consistently.
Now, the time is for audience segmentation. So, when the segmentation of the audience is done properly, only the right people receive the right email. Thus, the chances of the email being read out and understood increase rapidly.
Brand24, that sells social monitoring software, indicated that they have got a really interesting way of interacting with people through emails and social media. A bunch of emails are sent to the target audience. Now, Brand24 use their software to identify which of the recipient has not read the mail. Now, all those recipients would be located on the social media channel on which they are highly active so that they can be reached. So, this is how the message is sent to them through the mixture of email and social media.
According to SalesForce, 75% of the life science marketing people do not put efforts in synchronizing email with social media. Consequently, if they continued in the same manner, they are likely to bring harm to their life science marketing plan.
Life science marketing people are of this thought that their offline practices yielded positive results in the past and will continue to do so in the future. Offline practices solely used to work in the past. But, now they are expensive and outdated. Now the era has changed. Now, people work by mingling the online and the offline world for better results.
The offline sales meetings are no longer producing the kind of results that were expected of them. So, connect these offline sales meetings with the online world. Keep the prospect up to date by letting them know about the things they are interested in through emails. In this way, the prospect would know that you care about him/her. Thus, the chances of breaking the deal would increase instantly.
Integrating the offline world and the online world means making use of both the major mediums and accounting for a larger clientele. There are mainly two basic types of audience. One is resistant to change and takes a lot of time in incorporating the new trends and the other is likely to acknowledge and adopt the change immediately.
Therefore, both the types of the audience will understand the core of your life science marketing campaign because it would include elements of the online world as well as the offline world.
A seamless, steady and uniform brand presence would be developed. When the offline pamphlets, print ads, banners, and hoardings would be resonated with online ads, Facebook ads, YouTube videos, tweets, Instagram posts, and live videos, the target audience will easily get the message.
This is how your entire life science marketing campaign will be a hit. When the message will be the same across the channels, the profitability and the revenues will increase manifolds!
Now is the time to break free and incorporate useful digital marketing trends in any of the life science marketing strategy. These marketing trends are going to leave everything behind in the coming day and age. Consequently, brainstorming and finding the future curve is significant for achieving the best possible results!
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