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Digital Marketing Services
We provide the following digital marketing services to Houston Texas startups, small businesses and for enterprise clients.
Search Engine Optimization (SEO)
Search engine optimization also referred to as SEO is a step processes done to website to increase its rankings for a certain set of keywords or key phrases. Search engines crawl and scan the web including your website in order to have your website rank in the top spots you need your site to be search engine friendly by SEO. We offer SEO services to Chicago companies who want to grow their organic traffic online.
Social Media Marketing (SMM)
Social media marketing also referred to as SMM is a step processes of gaining traffic through marketing on social media sites like Instagram, Facebook and Pinterest. For social media marketing to work you need to create eye catching and engaging content and grow your audience on these platforms through a variety of organic and paid techniques. We offer social media marketing services to Chicago companies to help them grow their brand, increase social engagement and traffic.
Pay per click or (PPC) management is the process of overseeing a company’s entire PPC account providing ad creation, strategy, optimization and monitoring. We are responsible for the effectiveness of your pay per click advertising channel and are focused on ROI. We work with a variety of budget large and small and can help you.
Content Writing & Marketing
We write content that attracts new visitors to your website, gets social shares and ranks in search engines. Content marketing is a great way to attract new visitors o your website by providing them valuable content strategically produced just for them. There are different pieces of content that needs to be created for each part of the buyer’s stage. We are a full-service content writing and marketing firm and have helped a number of Chicago companies with their content marketing.
Web Design & Development
Web design and development is much more than designing a pretty looking website. There’s UX, speed, coding, and a number of other moving parts. We have a team of highly skilled web developers, designers and coders to bring your idea to life, we provide strategy, design and development services for our Chicago Ill onion business to help their business stand out against the competition.
We Specialize in increasing conversion rates for small local business in Chicago. We’ve run more than 1k A/B tests for a large number of businesses. We know EXACTLY what boosts conversions on websites. We can apply knowledge and experience to generate more revenue from your website today.
You Can Expect Your Business to Grow Working With Our Houston Digital Marketing Agency
We offer the best technology, customer support and exception digital marketing services. As a result you can expect your Houston business to dominate online. We use a variety of inbound marketing strategies that will make a maximum impact on your business such a local SEO, pay per click advertisements and social media marketing. Our goal is maximum visibility for our cleints and we do not settle for 1 top spot.
Lorenzo Gutierrez Digital Marketing Houston Office
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About Houston Digital Marketing Agency
What Is Digital Marketing
Digital marketing is using a set of channels to drive awareness, leads and traffic to your business. Some of the most common channels for digital marketing are: social media, PPC, SEO, email, display advertising and conversion rate optimization. Here are Lorenzo Gutierrez Digital Marketing we have a team of specialists in every department to provide full scale digital marketing services. We start by first getting to know you and your business with our discovery call. We will then put together a proposal and your marketing plan for you to review. If approved we then go and execute the digital marketing plan. Keeping you up to date with reports and the top KPIS.
Digital Marketing vs Traditional Marketing
More and more companies in nearly every industry are abondoning traditional marketing for digital marketing for a number of reasons. One digital marketing provides real results. Try it out for a month and see the difference in the quality of leads of traditional vs digital. Two, digital marketing provides statistics and data which you can analyze and make adjustments on the fly. You just cannot do this with traditional marketing. Three digital marketing is cheaper than traditional marketing. You can run ads on Facebook for a dollar a day. Unlike traditional marketing which can costs tens of thousands on billboards, tv, print and radio ads.
Top Digital Marketing Strategies for Houston TX Companies
There are various aspects of digital marketing, each with their own impact and process. Houston TX companies that want to scale their business online should focus primarily on proven digital marketing strategies. Here are a few of the proven digital marketing strategies that work in 2019.
Content marketing is the creation and promotion of visual and editorial content for the purpose of generating brand awareness, traffic growth and customer attraction. Content marketing can be in different forms some of main forms are infographics, blogs, guides and ebooks. Popular platforms for hosting content marketing include: blogs, Medium.com, Blogger and LinkedIn. In my experience content marketing is one of the marketing channels that consistently provides a solid return on investment for us and our Houston clients.
Digital Marketing Strategy #2: Company Blog
We have found that many Houston companies do not have a blog on their website. Blog posts are an easy and effective way to demonstrate your industry expertise in an authentic and engaging way. Regularly publishing articles on your company blog can not only engage existing customers, but attract new ones while generating organic search traffic for your business. Ultimately this strategy can help provide more opportunities to convert website visitors into leads. Blogging can take time as their are several steps you have to do research, come up with a topic, write the content and optimize it for search. This is why we offer blog posts with our digital marketing packages. Our digital marketing packages offer different amount of blog posts per month depending on your goals which are expertly written by our team.
Digital Marketing Strategy #3: Infographics
An infographic is a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic [Source]. Infographics are highly shareable and informative visual content that can help your target audience receive a branded message in the simplest form. We use infographics primarily for link outreach. We create high quality assets and pitch them to the top blogs in your industry. Once they are published we send you the link. Infographics are a great way to increase your branding and backlink profile.
Digital Marketing Strategy #4: Ebooks and Whitepapers
Digital marketing by the use of ebooks and whitepapers is a proven strategy to acquire leads for your business. Long form educational content such as Ebooks and whitepapers enable businesses to market themselves as industry thought leaders. Offering product or industry relevant insight via this type of content also presents an opportunity to collect reader data, ultimately to be used to generate leads. According to this source, 31% of white paper readers consider the papers they read most often to be invaluable in making a purchase decision.
Digital Marketing Strategy #5: Social Media Marketing
Social media content is essential for effective digital marketing in 2019. By promoting your brand via all applicable social channels, social media content improves brand visibility, drives traffic and generates new leads. The top social media platforms for business are Facebook, Instagram, LinkedIn, Youtube and Pinterest. If you are in the B2B industry you are going to want to focus on LinkedIn as your primary social media channel and if you are in the B2C industry you are going to want to focus on Facebook and Instagram. We use organic and paid social media strategies to grow our Houston Texas clients brands and revenue online. Our digital marketing packages come with social media strategy, content and posting.
Digital Marketing Strategy #6: Local Search Engine Optimization (SEO)
Houston TX companies that want to scale their company should consider investing in search engine optimization which is also called SEO. SEO is the process of increasing your organic search ranking position in search engines like Google and Bing. SEO is the opposite of pay per click advertising where you pay every time someone clicks; with SEO all clicks are free as this channel is totally organic. When doing SEO you first want to start with your website and make is search engine friendly. Their are several SEO guides online that can help your company. The next process is SEO is to start acquiring backlinks and social signals for your website. A backlink is considered a vote in the eyes of Google. However not all backlinks are created equal; therefore you want to focus on acquiring reputable and authoritative ones.
About Houston Texas
Houston is a vibrant city, the most popular in Texas and the 4th largest in the USA. The city has good shopping, nightlife, arts, hotels and historic heights. Many tech companies reside in the city and it has a likely live music scene. Houston is known for its space contributions as it is home to Nasa’s Johnson Space Center. Another popular attraction in Houston is San Jacinto Monument and Museum, The Houston Rodeo, Houston Zoo, Houston Museum of Natural Science. Some popular areas in Houston are: Galleria, Galveston Island, West Houston, Montrose.
Why Houston Customers Choose Us as Their Digital Marketing Agency
Passion About our Work And Helping You
We have a passion for helping Chicago businesses grow throw digital marketing. Our passion shows through our work that we love what we do.
Best in Class Technolgy
We arm you with best in class technology. This includes Google Analytics and search console, your custom dashboard with all your major KPIS and real time ranking reports.
We pride ourselves on being reliable. You can expect your projects delivered on time every time. We have been doing this for a while and have streamlined many of our processes.
We have creative solutions to even the most complex problems. We know how to market technical companies like legal, healthcare and a variety of small busineses.
I worked with Lorenzo for nearly a year. From the initial recruiting process, Lorenzo was an exceptional manager. His communication skills were unparalleled, and he always stood up for his employees. He coordinated several cross-functional teams to create the best marketing strategy possible, connecting people with technical knowledge and marketing skills to ensure nothing was lost in translation. We worked in a complex biotechnology field, and Lorenzo’s digital marketing skills helped drive paid and organic reach to the website, blog, and events. Lorenzo was kind and considerate, particularly to a newcomer, and quick to deliver usable feedback respectfully. He helped improve the work of everyone around him. It would be my absolute pleasure to work with Lorenzo again.Natasha Vashist
I’ve had the pleasure to collaborate with Lorenzo in various high-profile projects. Lorenzo’s knowledge of SEO, SEM, and Google Adwords is the best in Monterey County. His commitment and relentless effort in finding the right formula that works best for his clients is what sets him apart from the rest.
He’s a great guy who not only treats business – professionally, but he also builds great relationships with his colleagues and clients.
I look forward to working with him again!Rick Gebin
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